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Humberto Leon (born June 7, 1975) is an American fashion designer, retailer and creative director, working in partnership with . He is currently the creative director for the Los Angeles based girl group , aiding in the group's style, image, branding, and fashion.

Leon and Lim founded the fashion retailer Opening Ceremony in 2002 in . Further stores followed in New York City, Los Angeles, and Tokyo. An Opening Ceremony store opened in 2012 in London, coinciding with the Olympics.

In 2011, Lim and Leon were announced as creative directors of the high fashion brand Kenzo, which was founded in 1970 and is part of the conglomerate. In July 2019 the pair departed Kenzo.


Life and career
Born to a Peruvian father and Chinese seamstress mother, Leon grew up in the suburbs of Los Angeles as the youngest in a tight-knit family.

After completing graduation, Leon worked in the corporate sector for a decade, serving as at American clothing retailer Gap. Consequently, he worked at , during the start of its renaissance under the administration of Rose Marie Bravo.

In early 2001, at age 25, Lim and Leon went on a two-week trip to Hong Kong. There, they were inspired to open a store in the United States upon their return. Its concept was to bring brands such as and to the United States and to feature emerging American fashion brands such as , Alexander Wang, and . After considering various names (including Airport and Terminal), the two founders finally settled upon Opening Ceremony. Leon and Lim went to the New York State Small Business Development Center at SUNY for assistance in refining their business plan and obtaining a business loan, and each contributed $10,000 of their own money towards Opening Ceremony.

In July 2011, Kenzo parent company LVMH announced the appointment of Humberto Leon as co-co-creative director of the brand. Leon and Lim's debut collection was in 2012. The first collection was inspired by upstate New York and the painter . Lim and Leon are credited with reinventing the label—which had been in steady decline since 's departure in 1999—by injecting a youthful exuberance and sensibility into its clothing. Their modern approach to design and communications has paved the way for the brand's revival in recent years.

Leon was a member of the Council of Fashion Designers of America and an advisor to Parsons School of Design.

Leon and Lim departed from their role at Kenzo in June 2019 to focus on Opening Ceremony.


See also
  • Chinese people in New York City
  • LGBT culture in New York City
  • List of LGBT people from New York City
  • NYC Pride March

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